If you've started the year off with too much of a bang then it's possible that you're suffering from the January blues. The evils of Christmas overindulgences coupled with boisterous New Year's celebrations can leave you feeling and looking lacklustre. Whilst it's tempting to wait out the rest of January with your hair shoved into a beanie avoiding all mirrors, a proper salon blow dry can revive both your hair and your mood, bringing a spring back into your step as you rediscover the swoosh in your hair. Don't believe us? We challenge you to test out London's newest grooming hotspot DryBy and see if you don't leave feeling a whole let better than when you went in.
DryBy is the brainchild of sisters Krisztina and Anita who left behind their city day jobs to open their one-stop blow dry and nail shop on Mortimer Street in Fitzrovia. Noticing the lack of decent drop-in grooming parlours in London (a complaint we've noticed frequently echoed by globe trotters passing through the city) the sisters have worked for the past couple of years sourcing the best talent and interior design elements for DryBy. Offering hair styling, manicure and pedicure services, DryBy is as popular for its cosy atmosphere as well as its services and has become a port in the storm for Londoners looking for a quiet calm hour out of the office, with a manicure as a nice extra.
Eschewing the usual mirror and work station structure of conventional salon, the centre piece of DryBy is the gigantic table around which you sit to get your hair done, which makes for a social experience and unconventional venue for a casual meeting. Already popular with everyone from stylish hen parties to super glossy business women running in from the Psycle spin studio next door, it's our pick for the best manicure in London bar none.
DryBy, 74 Mortimer Street, London W1W 7RZ, 020 7637 9477
Text by Bora Kwon