Ice Spice x Mercedes-Benz

While artists of all varieties are familiar with collaboration, extending their visual worlds and combining aesthetic and audible identities, it’s a rare thing when the automotive industry invites such unique creative partnerships. Understanding the necessity of keeping up with the changing technical and creative realms, Mercedes-Benz, with their finger on the pulse (or perhaps foot on the gas), have recently launched their new ‘Class of Creators’ initiative. An unexpected, but fascinating intersection of creatives and the new Mercedes-Benz CLA, the automotive brand has beckoned in the future, with their new electric vehicle, allowing some of the best artists of today the chance to ‘remix’ the CLA within the veins of their own visual identities. 

Mercedes-Benz chosen fleet of creatives they aim to highlight include Gustaf Westman, KidSuper, League of Legends, Hot Wheels, and beginning with a bang, has launched the first installation of their ‘Class’ with Ice Spice’s bedazzled CLA. Manifesting as an art piece, taking the shape of the new CLA, the piece was unveiled in New York, the hometown to the princess of rap herself. The molten chrome CLA, fuses Mercedes DNA with Ice Spice’s iconic pink and diamond flourishes that have come to define her on-stage looks and her instantly recognisable jewellery pieces. A diamond-encrusted chain rests on the CLA artwork with a pink and bedazzled slogan spelling out the word ‘Princess; loud and clear for all of us. 

Inviting uninhibited creative direction is always going to be a risk, but Mercedes-Benz are paving the way for a deeper connection between the creative and automotive industries. Offering the chance to reimagine an impressive portfolio of vehicles, this new ‘Class of Creators’ represent the minds and makers that Mercedes are willing to invest in. While Ice Spice’s bedazzled Benz has been unveiled, the coming months will witness the CLA exhibited in its various forms with Swedish designer Gustaf Westman debuting his piece in May and musician KidSuper presenting his remix in June. Maybe we can get into this whole 'car' thing after all?!