A Haven for the Curious

Dries Van Noten unveils its 1st standalone store in London

Last week, Dries Van Noten opened its first (and long-awaited) store in the city, located in Hanover Square. This occasion marked another chapter for the brand, coinciding with the debut collection from newly appointed creative director Julian Klausner. A new boutique can be a statement of intent, and Julian states his inspiration came from: “women passing through the opera, grabbing fabrics and objects, tying them with a shoelace while on a quest to find the answer to an unknown question."

This nurturing of curiosity is embedded into the space, and whether you're into art, music, or interior design, the shop caters to those with an eye for the best in each field, alongside some very beautiful clothes and accessories.

There's a considered curation of objects that runs throughout the store, from sumptuous seating alongside intriguing works of art. Despite the rich variety of the interiors, the store’s design feels singular and cohesive, driven by an aesthetic narrative the original Mr. Dries Van Noten himself developed that takes inspiration from multiple global cultures and references. Just as impressive as the collection are the artworks: an etching by Man Ray, a Tracey Emin piece, David Hockney lithographs, a Chinese paravent, a Jules & André Leleu desk circa 1957, a signed Mario Schifano silkscreen, and custom-colored Studio Vocum speakers.

As you enter on the ground floor, the space carries a more sophisticated undertone, featuring classic European golden baroque motifs, crowned by Vocum speakers placed across the room, grounding us firmly in 2025. While the interiors attend to all the senses, the RTW collection shines just as brightly. Beauty staples like the brand´s iconic, refillable perfume bottles and interchangeable lipstick cases take centre stage.

When descending into what was once the basement of a bank, you´ll find a recreational area designed around a micro bar/lounge with brutalist connotations, facing an industrial listening den with retro hi-fi flair, inviting guests to take a break from shopping and indulge in their favourite record collection housed within the store.

We recommend you get yourself down to Hanover Square in Central London for the full experience. Whether you’re a long-term Dries loyalist or perhaps an interior design fanatic, we have a feeling this store will press all your pleasure buttons and you'll lose your sense of time there. No bad thing, in this case.