2025 07 CD Harrodpopup 164

Get Lucky

Dior’s Charm-Filled Pop-Up Lands in Harrods

Pop ups! | Aug 11, 2025

From tarot to tote bags, Dior’s latest Harrods takeover is a masterclass in fortune, fashion and a little French magic.

Christian Dior has been sprinkling stardust over Harrods for nearly seventy years, but this summer the House is doubling down on destiny. From 21 July to 27 August, the iconic knightsbridge department store will host the Dior Lucky pop-up, a spellbinding space where heritage meets a little superstition.

Think part couture salon, part fortune-teller’s den. Towering houses of cards nod to Monsieur Dior’s fascination with divination, while the air hums with the promise of lucky stars, bees, clovers and hearts, each ready to be stitched, stamped or chained onto your latest Dior treasure.

It’s customisation heaven: Lady Dior bags get a fresh spin with cannage patterns reimagined as celestial motifs; Dior Groove and Toujours Vertical styles drip with bag jewellery; while blooms burst across the book totes and Lady D-Joys in intricate embroidery. And if you’re not ready to commit IRL? A Snapchat AR mirror lets you ‘try on’ the 30 Montaigne sunglasses with your zodiac sign in tow.

On select days, the magic goes full tilt with tarot readings and in-house fortune tellers, because why shouldn’t your bag, and your future, be tailor-made?

So in short? A summer rendezvous where good fortune isn’t just a vibe, it’s THE accessory.