Health is Wealth

From contoured Kardashian-isms to scalpel wielding lifts and tucks, for the most part, the beauty industry has been much more interested in surface. Thankfully, in recent years, the industry and let’s face it - us customers, are more and more interested in how to achieve a glow from inwards to out, crediting inner health with a more beautiful outer wellbeing. As brands begin to approach beauty from the inside out, the wellness industry has responded with hot yoga classes, bottles of collagen and enough enzymes to populate a chic petri-dish. Much of the wellness business growth has come with more expert, clinical approaches (case in point, the popularity of Lanserhof, Viva Mayr and Sha Wellness “resorts” that provide state of the art medical equipment, testing and treatments in picturesque settings) but a fun, urban counterpoint hasn’t necessarily been on offer that can play against the “medical” feel these offer up.

Introducing KOI 11, the new wellness bar by London-based fashion concept store Koibird, offering all the fun of a cocktail bar, with all the health benefits of a strict Austrian health farm. Launched by creative director Belma Gaudio in 2018, Koibird is a smorgasbord of emerging and established designers woven together for a what was at one point one of the only retail spaces in London that uprooted all visual merchandising every month for a new theme. Rooted in eccentricity and discovery, Koibird’s approach to fashion and lifestyle is curiously represented throughout Koi 11. As far as health food and drink goes, it would be fair to assume slightly lumpy green juices that you suck down through disintergrating paper straws and bird-seed type snacks that stick in your teeth. Thank goodness, for once this isn't the case. Offering a menu of ‘Drinks with Benefits’; shakes, smoothies, elixirs and hot drinks are given the Willy Wonka of wellness treatment, with lilac foams and posy pink probiotics. While patisserie looking bites are giving the protein treatment with adaptogenic mushrooms and ingredients that work well for the inside and look great on the outside. Seriously, it’s as if Laduree was good for you. 

Opening on the 7th Jan in their newly refurbished store in W1, shop for clothes that make you look great and when you're done, have a bite that will have you feeling just as great on the inside.